In the second quarter of 2018, Fox News host Laura Ingraham continued to see rising ratings despite losing advertisers and facing some backlash from critics like Parkland survivor David Hogg.
Hogg announced his boycott at the end of March, apparently in an attempt to spite Ingraham for teasing him about his lack of college acceptances:
Top Laura Ingraham Advertisers
4. Allstate & @esurance
6. RocketMortgage Mortgage
But despite the attacks, Ingraham had her best quarter yet with an average of 2.654 million total viewers from April to June. Her show, “The Ingraham Angle,” ranked among the top four cable news programs for both total viewers and the key 25-54 age demographic.
According to Nielsen data, Ingraham saw a nearly 10 percent increase among that demographic — rising from 503,000 in the first quarter to 544,000 in the second quarter of 2018.
Those numbers put Ingraham ahead of her colleague, Fox News host Tucker Carlson, as well as MSNBC’s “The Last Word with Lawrence O’Donnell.”
In June, Ingraham faced intense scrutiny after she likened child migrant housing to summer camps. Hogg apparently felt so strongly about the issue that he issued yet another boycott:
If we get these advertisers pulled maybe @Ingraham will have to become a camp counselor and learn how wrong she is.
1. BeachesResorts & @SandalsResorts
5. IAC (Angie’s List, Home Advisor, Match)
While it may be too early to tell how those comments will affect her show’s ratings, June was Ingraham’s highest-rated month since the program premiered toward the end of last year.
As IJR previously reported, Hogg’s boycott — although targeted at advertisers — didn’t seem to impact Ingraham’s ratings. If anything, his criticism appeared to attract viewers.
When Ingraham returned to a vacation she took following Hogg’s comments, she saw an increase of nearly 1 million viewers.
During the week before Hogg’s boycott, she attracted an average of 2.174 million viewers. Ingraham grabbed an average of 3.099 million during the week she returned.
In the month immediately following Hogg’s boycott, Ingraham got her highest-ever ratings for the 25-54 age demographic at that time. She also garnered an average of 2.5 million viewers in April, placing her among the top four cable news programs for that month.
It’s unclear why exactly Ingraham saw that success amid so much criticism, but she responded to the boycott with a stinging defense.
“OK, well, keep demonizing me. Go. Bring it on,” Ingraham told her critics during her radio show in April. She also blasted her former sponsors for giving into the “mob.”