For Hollywood money men, maybe there really is such a thing as bad publicity.
After aging Hollywood liberal Peter Fonda launched his name back into the headlines last week with a vicious series of Twitter postings implying child rape of 12-year-old Barron Trump and the sexual humiliation of a female Trump administration cabinet member (among other evils), his new film hit movie screens in limited release to five theaters.
Judging by the box office take, keeping it limited might be a good idea.
According to the entertainment website The Wrap, Fonda’s movie “Boundaries” generated a measly $30,395 last weekend – and average screen earning of only $6,079.
When Fonda’s heinous Twitter attacks became public – he deleted them quickly – Sony Pictures clearly realized it had a potential debacle on its hands.
Having one of a movie’s biggest names being associated in the public eye with calling for the abduction of a White House press secretary’s children isn’t a good start for a word-of-mouth campaign.
The company released a statement condemning Fonda’s Twitter posts, but declared that pulling the movie would “unfairly penalize the filmmaker Shana Feste’s accomplishment, the many actors, crew members and other creative talent that worked hard on the project.”
Well, maybe having a limited-release box office take that amounts to a rounding error in a typical Hollywood star’s movie contract might be penalizing all that “creative talent” too.
And commenters on social media had no problem finding the place to put the blame.
After it made headlines in Hollywood for all the wrong reasons, filth monger, ‘LaLa Land Liberal’ Peter Fonda’s movie ‘Boundaries” opened to a $29,552. gross…mess with the best and die with the rest @iamfonda!https://t.co/34kLPa4CuB pic.twitter.com/3Ubt4cA1nV
— ╰☆ 𝐁𝐮𝐝…★ ★ (@bud_cann) June 28, 2018
‘Boundaries’ Has Lukewarm Indie Box Office Launch After Peter Fonda Tweets.
Sony Pictures film made headlines after Fonda’s Twitter rant aimed at Melania and Barron Trump
The film has made $30,395 for a per screen average of $6,079.
After it made headlines in Hollywood for all the wrong reasons, filth monger, ‘LaLa Land Liberal’ Peter Fonda’s movie ‘Boundaries” opened to a $29,552. gross…mess with the best and die with the rest @iamfonda!
After it made headlines in Hollywood for all the wrong reasons, filth monger, ‘LaLa Land Liberal’ Peter Fonda’s movie ‘Boundaries” opened to a $29,552. gross…mess with the best and die with the rest @iamfonda!http://bit.ly/2KhO6RW pic.twitter.com/3Ubt4cA1nV
Of course, there’s no way to definitely link the dismal turnout to Fonda’s Twitter outburst. The movie might just be awful on its own. Its reviews were tepid at best. (“Box office also-ran,” The Observer put it.)
But there’s no denying that Fonda’s obscene outburst put his own name back into the news at a critical time for the release of his new movie. And only the most outrageously on-the-fringe member of #TheResistance could have not been repelled by what he was associated with. (The Marquis de Sade would have approved, though.)
The old adage that “there’s no such thing as bad publicity” might have been proven wrong in the era of new media.
And Peter Fonda might have just proved it where it counts for Hollywood money men – at the box office.